Sylvania, with a century-long heritage, specializes in designing and producing lighting solutions across diverse B2B sectors.

GreenTech is a global community for horticulture professionals that organizes an exhibition event every year. Sylvania participated with its Helios Flex technology in 2023 that includes a specialized lighting system called Helios Flex, with a vertical farming solution.

My responsibility was to craft a leaflet catering to professionals across the agricultural market. The task demanded creativity to visualize a custom lighting system within a mobile container, source relevant stock photos, edit to convey key messages, create easy-to-understand technical drawings, translate textual briefs into impactful visual content and design the layout following the company’s guidelines. Furthermore, I was responsible for crafting a video loop that highlighted the main features of Helios Flex, which played on multiple displays at the exhibition stand.