Marketing materials for Holografika
Holografika pioneered and advanced a proprietary light-field technology for glasses-free 3D visualization. The 3D display operates without tracking individuals, delivering a uniquely realistic experience that simulates the sensation of looking out of a window. This innovation encompasses real 3D display devices, software applications, cameras and 3D data compression solutions, resulting in a portfolio of patents and trademarks.
The company’s primary marketing strategy involves active participation in exhibitions, where live demonstrations showcase the exceptional capabilities of HoloVizio. Throughout my tenure, I dedicated efforts to enhance the company’s visual communication through the creation of selling sheets, rollups and signage around the displays. Furthermore, I played a key role in developing 3D content that effectively expressed the technology’s capabilities. As part of a broader initiative to revitalize the company’s identity and maintain competitiveness, I created a responsive website and proposed new layouts for the selling sheets to define Holografika’s new visual language for future marketing materials.
Rollups and selling sheets
The selling sheets suffered from being text-heavy, fragmented and challenging to read, furthermore similar issues were observed with the rollups, characterized by blocks of text and content overload. In response, I consistently generated new ideas to transform the visual language into a more appealing and easily understandable format, catering to the brief attention span of visitors at an exhibition stand.
New layout ideas
After participating in numerous exhibitions and events, I identified the need for significant improvements in our marketing materials. I proposed several solutions for the front page and one version for the back, aiming to enhance readability and introduced layouts crafted to guide the readers’ eyes. Regrettably my efforts were cut short as I seized a new job opportunity embarking on fresh challenges.
New website
Effectively showcasing the capabilities of 3D displays online presents a unique challenge. To overcome this, we traditionally used videos capturing the screen’s dynamic changes by moving from side to side. The leadership assigned me the task of creating a video for the landing page, offering visitors an immediate glimpse of the technology in action. While much of the content was sourced from the old site, it required creating new visuals, restructuring and cleanup for improved comprehension and ease of navigation. We established technical requirements and editability expectations, then after sketching, wireframing, building and conducting numerous local tests, the website came to life. As part of my efforts, I also compiled comprehensive documentation, serving as a user manual for future designers or marketing assistants within the company.
Enhancement of engineering sample visuals
In certain instances, such as the website, we envisioned displaying the products side by side. To achieve a cohesive and unified appearance, I suggested the creation of 3D renders instead of using photographs. With limited resources, I utilized CAD preview images provided by the engineers. Through retouching and enhancements, I achieved visually appealing results for a polished presentation.
3D content development
Playing cards 180° field of view demo
While other 3D technologies imposed strict limitations on the field of view, HoloVizio distinguished itself by offering a 3D experience that allowed viewers to navigate around the display. Despite its initial impressive impact, we observed during exhibitions that visitors often didn’t explore the space on their own. To address this, I designed content featuring playing cards that remained static when viewed from the front but revealed both sides as visitors moved around.
Interactive underwater exploration
A collaborative effort among multiple European companies brought to life an interactive 3D underwater exploration project named iMare Culture. Laser scanning captured the details of a shipwreck full of amphoras near Cyprus. My responsibility included optimizing the 3D landscape for our cinema display, applying textures, testing and collaborating with software developers to create a navigable 3D user interface with infotainment elements using an Xbox controller. Additionally, I designed covers for the cinema system’s project module stand for the exhibition in Cyprus.
Season's greetings
As the year drew to a close, my final task became an annual tradition of designing a Season’s Greetings DM e-card to share with our partners. With the freedom to explore creatively, I experimented with different concepts, however eventually we transitioned to summarizing the events of the year by including one photo from each significant occasion. This tradition not only received positive feedback but also became a delightful way to set a festive tone during the holiday season.
