Valorem is an experienced design studio with a primary focus on product development and industrial design. However, the studio boasts a diverse portfolio encompassing various design projects, including identity design, interior design and exhibition stands design.

INESA, a lamp and luminaire manufacturer in the business-to-consumer market, engaged Valorem to undertake the redesign of its product packaging and develop complementary marketing materials. In this collaborative effort, my responsibilities involved creating diverse packaging mutations for a wide range of products, preparing them for printing. Additionally, I modeled the products and generated renders alongside their respective packages for online stores and catalogues. Furthermore, I contributed to the creation of a product catalogue and other point-of-sales marketing elements.

Crafted in the early stages of the project, this catalogue aligns with the older guidelines. However, the cover received a modern update, incorporating a new layout and render images showcasing the latest products.