Sylvania, with a century-long heritage, specializes in designing and producing lighting solutions across diverse B2B sectors. The company employs targeted brochures to effectively reach these markets. I was tasked with crafting a Residential Brochure, building upon an existing template. This project demanded a creative touch to realign the layout with fresh content, design an isometric view of a residential building, meticulously select stock photos with a marketing perspective and tailor them to convey the company’s messages.

Subsequently, as the Concord and Sylvania brands merged under the unified Sylvania Group brand, a new set of guidelines was established to harmonize the brands. I was assigned to create the Logistics & Industry Brochure, where I had the challenge of aligning the drawing style, create an isometric view of an industrial area and edit a layout that will be set in the new guidelines. This involved the finalization of the document with the latest information and products.