SylSmart Connected smart lighting solution by Sylvania
Sylvania, with a century-long heritage, specializes in designing and producing lighting solutions across diverse B2B sectors. When I joined, the company was advancing its product-as-a-service strategy and sought further expansion and innovation. They had delineated five distinct smart solutions, branded as ‘SylSmart’, catering to diverse markets. My responsibility was as a first step to craft the visual identity for the ‘SylSmart Connected’ solution – a design that harmonized with the company’s established guidelines while introducing a fresh and distinct identity.
Sylvania provides comprehensive support throughout the SylSmart journey through its 360 Services, encompassing four crucial steps: Assess – understanding pain-points. Manage – paving the way and support. Implement – Execute & fully optimise. Aftercare – Maintain & improve. In my logo design, I aimed to symbolize the connectivity of each node in the lighting system forming a mesh network without a center point, while also capturing the essence of the 360 Services.
Brochure and presentation
As a B2B enterprise, our operations heavily rely on well-designed brochures and presentations. After finalizing the SylSmart logo the focus was on crafting these vital assets. Following this, I established clear guidelines to ensure uniformity in their use by third-party partners and agencies.
Tip: avoid using the navigational bar at the bottom and click on the slides instead to move forward.
Promoting the SylSmart app
The configuration of the SylSmart Connected system is done on a laptop, but users can make adjustments conveniently through the dedicated app. My responsibilities encompassed designing the app’s visual presence on both the App Store and Google Play, which involved creating the app icon, screenshots, and incorporating QR codes that seamlessly link to the app download and website. Additionally, I edited a newsletter to inform customers about the recently launched Android app, while also designing a layout template for upcoming eDMs.
Icon set
As smart technologies continue to advance, educating customers becomes essential. To support this, I designed a comprehensive icon set that visually represents technical terms and key selling points. Below are a few examples from the collection, which features over a 100 unique icons.
Animations
For targeted marketing campaigns, I created simple animations to enhance storytelling, emphasize key messages, and capture audience attention. Below are two examples: the first is a social media post showcasing SylSmart’s cybersecurity features, while the second is an email signature highlighting SylSmart’s Bluetooth Networked Lighting Control compatibility.
Further assets
While the company collaborates with advertising agencies on specific campaigns using our graphic fundamentals, I focus on the day-to-day design needs of the SylSmart Connected and Connected Pro solutions. My work includes creating the Product List, Ordering Guide, presentations, press ads, selling sheets, and various user manuals for the system’s components.
